What it is: Toning conditioner. Who's it for: Designed for light or bleached hair, whether salon or natural, such as blonde, platinum, silver / gray, white or pastel, as well as unwanted copper tones. What it does: Improves hair tone while protecting it. How to use: For best results, use after Pure Light shampoo. Apply to wet hair, let it sit for 3-5 minutes. Rinse well and continue with your favorite ICON Styling.